We are also going to see more colour and products. Currently, we have stores in all nine provinces except Northern Cape. We are also moving into the Southern African Development Community and other areas. I bought a soccer team to align the brand. We are going to see Drip going into sports. I have a huge responsibility God forbid something goes wrong - what am I going to do with 115 people? That’s what pushes me, that we have to keep the jobs and keep the brand. I think we are sitting at 115 employees right now. It feels great to be this young and, after two years and six months, to own a brand that employs so many people. We have 18 stores now, and soon we’ll have 20. We will also have socks, sling bags, and sunglasses. “The Township Dream” was also a bit limiting in terms of relatability. My story has inspired a lot of people, and we also want to remind people that they are great. We want to remind people to live their great, because this is a brand of inspiration. We rebranded and changed the slogan to accommodate growth and other elements of the brand that we will be adding in the near future - not sneakers, but more products coming from the brand. You recently rebranded and changed your slogan - why? She is a very proud grandmother - seeing one of her grandkids own a business is a big thing for her. She taught me how to sew and how to be independent from an early age. I was also listening to a lot of hip-hop. I started doing research, but because social media wasn’t that big yet, I looked around at what people were wearing. I thought I could use denim and redesign the sneaker so I could attend the function. Music and poverty - at school I didn’t have shoes to wear to a school function, so I went home and saw an old, torn sneaker. Lovely meeting my brother said Sehoana.It has taken Lekau Sehoana, founder of Drip Footwear, little more than two years to build an empire, and the 33-year-old is the only accessory maker contributing to the S1981 capsule collection. We keep on going against all odds… Ladies and Gents, Drip and Bathu. “Between us on this table, over 260 South Africans are employed and 10 more jobs are created with the two new stores opening tomorrow in Eastrand and Springs Mall. To celebrate his success, Sehoana met Theo Baloyi, the owner of Bathu, another footwear brand founded in the South African township. A comfortable Drip shoe that you can just slip on. We took into consideration how our consumers want to dress up their Drip and gave them just that. “This new design was a collaborative effort. Our sneakers are bold and make a fashion statement. Speaking of the new designs, Glenda Ndlanzi of Drip Footwear said: “We’ve come along with our current design and we are thankful to all our customers who have been on this journey with us. Since then, the brand has introduced a bold new look to the design in black and white. Growing up in Ivory Park with no shoes, he was inspired to launch the brand when he made his pair of shoes using denim and polyurethane. The brand was built based on recycled materials because Sehoana wanted it to be accessible to everyone, especially people in the townships. The brand has a new store in Springs Mall, East Rand, following the one that was opened in Venda, Thavhani Mall in February this year. The brand currently has a footprint in Gauteng and Limpopo, with stores in Pretoria CBD, Joburg’s Newtown Junction, Mall of Tembisa in Tembisa, Masingita Mall in Giyani and Mall of the North in Polokwane. We’ve witnessed the brand grow enormous over the years with many celebrities and influencers showing off the brand on their social media accounts, giving international brands a tough competition.ĭrip, which made its debut just two years ago was created by local entrepreneur Lekau Sehoane. Popular proudly South African sneaker brand, Drip, has ticked the seventh block on their list of stores they’d like to open in the country.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |